Today In Data: Keeping Hold Of The Slippery Digital Consumer
The good news about modern digital customers, particularly younger ones, is their consistent willingness to try new things, such as new stores and new delivery experiences. Novelty has a good deal of power for consumers constantly connected to a wide variety of commerce channels. And, as 4G is giving way to 5G, those connection points are going to proliferate, creating a host of new changes to hook consumers. The challenge is that for all the changes to recruit new customers, there is also a host of new channels that may take existing customers.
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