Today In Data

Connected Devices And Everyday Purchasing Experiences

The physical and digital worlds are converging, as consumers own and use connected devices more than ever before. These technologies provide consumers with the freedom to shop anytime, anywhere — and now while doing anything. Convenience and time savings drive those behaviors, allowing consumers to “multitask commerce” in their everyday lives.


84 percent: Share of consumers who shopped for groceries at brick-and-mortar locations in 2019.

76 percent: Portion of consumers who make purchases during at least one of their everyday activities each day.

72.7 percent: Share of all consumers who have indicated an interest in new ways of shopping.

61.6 percent: Portion of consumers who have an interest in connected commerce because they enjoy adopting new technology.

4.9 percent: Average number of the most common 16 connected devices that consumers own.