The physical and digital worlds are converging, as consumers own and use connected devices more than ever before. These technologies provide consumers with the freedom to shop anytime, anywhere — and now while doing anything. Convenience and time savings drive those behaviors, allowing consumers to “multitask commerce” in their everyday lives.
Data:
84 percent: Share of consumers who shopped for groceries at brick-and-mortar locations in 2019.
76 percent: Portion of consumers who make purchases during at least one of their everyday activities each day.
72.7 percent: Share of all consumers who have indicated an interest in new ways of shopping.
61.6 percent: Portion of consumers who have an interest in connected commerce because they enjoy adopting new technology.
4.9 percent: Average number of the most common 16 connected devices that consumers own.
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