Designing Innovative Retail Stores Around Experiences
Retailers are designing brick-and-mortar spaces around experiences to bring in and retain shoppers. Chinese eCommerce retailer JD.com, in one case, has just rolled out its inaugural SEVEN FUN lifestyle space in Galaxy SOHO in Beijing. The store offers baked goods, fresh food, groceries and fresh flowers, as well as international delicacies through eateries. And Wegmans has opened a store at Brooklyn’s Navy Yard, replete with dining experiences.
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