Voice-assisted and voice-activated devices are increasingly popular, and are becoming much better at reading emotions. Amazon, in one case, announced the debut of new Alexa capabilities that would enable a more intuitive and natural voice experience for customers. Alexa can then respond in a happy/excited or a disappointed/empathetic tone. All this, Today in Data.
75 percent: Minimum share of U.S. adults who have made a purchase during their day-to-day activities.
31 percent: Share of all consumers who reported that they owned at least one voice-activated device in 2019.
30 percent: Amount by which overall satisfaction with the voice experience increased when Alexa responded with emotions.
14 percent: Share of all consumers who reported that they owned at least one voice-activated device in 2017.
10 percent: Approximate share of consumers who use voice-enabled devices and apps to browse, shop and buy goods today.