Visual search and in-store kiosks are coming more into focus, with the category powering consumer adoption and shopping at a pace that has led executives to dub the business “visual commerce.” Target, in one case, has incorporated Pinterest’s visual search tool for a few years. And Slyce is also placing a bet on in-store visual search kiosks with its “Parts Finder” product. All this, Today in Data.
2019: The year Tommy Hilfiger introduced its visual commerce app via desktop and mobile at tommy.com.
2017: The year Target began incorporating Pinterest’s visual search tool.
70 percent: Minimum share of Gen Z consumers who use shoppable feed experiences to learn more about brands.
$23.11B: Value of the global interactive kiosk market in 2018.
8.9 percent: CAGR of the global interactive kiosk market from 2019 to 2025.