Micro-influencers are taking the lead in social commerce. Plus, BNPL gains critical mass as Amazon and Walmart jump on board, and IKEA is piloting an offering that includes secondhand sales.
Data:
29M: Number of U.S. adults who have used buy now, pay later in the past year.
47%; 55%: Share of teens who have bought and sold secondhand goods, respectively.
26%: Portion of BNPL customers who prefer PayPal.
$36B: Current value of secondhand market.
56%: Share of consumers who say everyday social media users are their preferred influencers.
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