Levi’s Helped by Wardrobe Refreshes, eCommerce’s Logistics Nightmare, Walmart Seeks Fashion Credibility

Levi's

Consumers are lining Levi Strauss’ pockets as they look to refresh their wardrobes post-quarantine. Plus, eCommerce newcomers struggle to meet consumer demand amid supply chain bottlenecks, and Walmart is angling for a higher share of the clothing market with its Free Assembly Kids apparel line.

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    Data:

    $6-$36: Price range for the products in Walmart’s new Free Assembly Kids apparel line.

    13.2%; 6.5%: Share of total clothing and apparel market by Walmart and Amazon, respectively.

    10%: Approximate global closure rate of Levi Strauss stores in Q3.

    $50B: Value of the global athletic wear market.

    84%: Share of shoppers who used online shopping during the pandemic and plan to continue.