Amazon Walmart Whole Paycheck

Spoiler alert: This edition of the Whole Paycheck Tracker report, the exclusive PYMNTS data dive on the claim Amazon and Walmart make on their share of the U.S. consumer’s whole paycheck, does not contain the customary exponential increases associated with these two retailers.

Inside the January Tracker

In fact, our data shows an unprecedented drop in share of overall consumer spend for each of them. But within these numbers lies an insightful picture into the growth of the digital-first economy in 2020. And in order to gain those insights, it’s necessary to do something no one would be excited about in these first hopeful weeks of 2021.