BNPL Bulks Up Sales Of Protein Shakes And Sports Nutrition Products
Sports nutrition is a big business, with consumers spending $14 billion on protein shakes and other supplements in 2020 to chase a healthy but pricey habit. In the “
Buy Now, Pay Later Tracker®,” a PYMNTS and
Afterpay collaboration, Stephen Zieminski, founder of wellness brand Naked Nutrition, discusses how new installment payments are helping improve access and boost conversion rates.