Walmart

Walmart Consolidating Grocery And Main Apps

Walmart Is Merging Grocery And Main Apps

Walmart has announced that it’s going to merge its Walmart Grocery app with the main Walmart mobile app, to create a more seamless shopping experience for its customers, according to a report by TechCrunch.

Previously, customers had to switch between the two apps depending on what they wanted. The new merge will mean customers will be able to do everything they want to in one place, and it will be less confusing, the company said, as some main app users didn’t even know there was a separate app.

The main app was No. 2 on the iOS App Store Shopping section on Thursday (March 5). Walmart Grocery was ranked lower at 30.

Walmart plans to transition the Grocery app user base to the main app this year, and once that’s done, the separate app will be shuttered. This will help people shop the way they want, Walmart Chief Customer Officer Janey Whiteside said.

“It really depends on what you’ve got going on in your life at any point in time and what you’ve got going on during the day,” Whiteside said. “Do you want to go into a store and browse? Or do you want to order from the palm of your hand and pick it up on the way home? Do you want to order and have it delivered to your door? Do you want it delivered to the fridge? Do you want to have it next-day or have it today? Bringing all of our assets and all of our capabilities together in one place is really the natural next step.”

Two separate apps, she said, weren’t taking advantage of the relationship that Walmart already had with the Grocery customers, who weren’t seeing all of Walmart’s offerings.

“As a marketer, that enables me to be more efficient with the dollars I spend and allows me to create much more compelling stories,” Whiteside said.

——————————

NEW PYMNTS DATA: HOW WE SHOP – SEPTEMBER 2020 

The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

TRENDING RIGHT NOW