Pay with Amazon Now Flies Southwest

Pay with Amazon just secured a deal with Southwest that will offer its customers a new way to pay.

The newly announced deal between the airline carrier and Amazon enables customers to pay and purchase products through the carrier’s onboard entertainment options using their Amazon account. That means no need to pull out a credit card in order to pay for Wi-Fi, messaging and movies.

Instead, payments customers can simply click the “Pay with Amazon” option and can then enter their Amazon account credentials to complete a purchase.

“Pay with Amazon makes it easy for millions of customers around the world to pay using their Amazon account,” said Patrick Gauthier, VP of Amazon Payments. “We are thrilled to be working with Southwest to offer customers a familiar and trusted way to pay while inflight to destinations all around the United States.”

Just last month, Amazon revealed that the number of customers who have used their Amazon accounts to make a purchase on a third-party merchant website with a Pay with Amazon button was more than 23 million. Amazon has more than 294 million customers (who all technically have a Pay with Amazon account, since there’s no need for a separate account when paying on a merchant’s site that offers the option). Interestingly enough, 50 percent of Pay with Amazon customers who use the option are Prime members.

“We’re continually following the trends of our customers, looking for ways to enhance the customer experience onboard our aircraft. With the addition of Pay with Amazon to our entertainment portal, we’re doing just that,” said Heather Figallo, Southwest Airlines senior director of product innovation and management. “We’re so excited to have a great brand like Amazon available for our customers to enjoy.”



The pressure on banks to modernize their payments capabilities to support initiatives such as ISO 20022 and instant/real time payments has been exacerbated by the emergence of COVID-19 and the compelling need to quickly scale operations due to the rapid growth of contactless payments, and subsequent increase in digitization. Given this new normal, the need for agility and optimization across the payments processing value chain is imperative.