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Amazon Deploys Generative AI to Help Sellers Create Product Listings

Amazon, generative AI, listings, eCommerce

Amazon has launched generative AI capablities to help sellers create and manage their product listings.

These capabilities simplify the process of creating compelling product descriptions and titles, making it easier for sellers to list products and for shoppers to get the information they need, the retail giant said in a Wednesday (Sept. 13) press release.

Because generative AI utilizes large language models (LLMs) that have been trained on vast amounts of data, these models are capable of recognizing, summarizing, translating, predicting and generating text and other content, according to the release.

With this technology, Amazon’s AI can generate high-quality product content based on a brief description provided by the seller, the release said. The generated content can then be reviewed, refined and submitted to the Amazon catalog. 

By leveraging generative AI, Amazon not only saves sellers time but also enhances the shopping experience for customers, per the release. The more complete and engaging product information allows customers to make confident purchase decisions.

“Our models learn to infer product information through the diverse sources of information, latent knowledge and logical reasoning that they learn,” Robert Tekiela, vice president of Amazon Selection and Catalog Systems, said. “For example, they can infer a table is round if specifications list a diameter, or infer the collar style of a shirt from its image.”

The introduction of these generative AI capabilities was announced at Amazon’s annual seller conference, Accelerate 2023, according to the press release. Early feedback from sellers who have tested the AI offerings indicates that the majority are directly using the listing content generated by the AI model.

“Starting to simplify listing creation using AI is just one way that Amazon is making it easier for sellers to launch and build a successful business,” Amazon said in the press release. “This is just the tip of the iceberg on how we plan to use AI to help improve the seller experience and help more sellers succeed.”

In another recent development in this space, eBay announced Thursday (Sept. 7) that it will be adding an AI-powered image-based listing tool that will allow sellers to simply take or upload a photo within the eBay app and watch as AI automatically fills in item information details.

eBay’s tool has already been released as an employee beta, with plans to make it available to the public in the coming months.