Apple Pay

Former Apple CEO Says Apple Pay Will Define The Game

Former Apple CEO and author of “Moonshot!”, John Sculley believes Apple’s running with a momentum that won’t stop anytime soon.

While second acts are hard to do, Apple “certainly reinvented itself with Steve Jobs,” according to Sculley. He also notes that newest management team over at Apple has done an “exceptional job of leadership” while “continuing the legacy that Steve left on the products.”

But does Apple have what it takes to become a game changer? Other Silicon Valley players like Amazon, Google and Facebook have taken big risks and ventured out into industries completely different from their own.

“There’s no indication that the Apple cash machine is anywhere near from slowing down,” it’s just about continuing to run on the momentum they’ve already created. But Sculley wonders “is there anything on the horizon?”

Sculley doesn’t have high hopes for the Apple Watch simply because he doesn’t see the Apple Watch to be as innovative of an idea compared to the iPad, iPhone or iPod.

However, “I’m very impressed with Apple Pay,” Sculley said. “Apple is going to be the one to define the game and may well be the creative leap that people hope they find.”

While he remains optimistic about the newest solution, he says “Realistically, it’s gong to take several years to deploy that around the world and no retailer wants to be 100 percent of their future just on Apple that has a relatively small market share.”

For additional news on Apple, visit the Apple Pay EcoSystem.


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With eyes on lowering costs to improving cash flow, 85 percent of U.S. firms plan to make real-time payments integral to their operations within three years. However, some firms still feel technical barriers stand in the way. In the January 2020 Making Real-Time Payments A Reality Study, PYMNTS surveyed more than 500 financial executives to examine what it will take to channel RTP interest into real-world adoption. Here’s what we learned.

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