Snap Debuts AI Chatbot for Paid Subscribers

AI chatbot

Snap is rolling out an AI-powered chatbot, albeit with a few caveats.

The social media platform announced Monday (Feb. 27) the debut of My AI, which runs on the latest version of OpenAI’s GPT technology. The launch comes as businesses in a number of sectors continue to grapple with the best way to use artificial intelligence (AI) technology.

Snap says My AI can help users of its Snapchat+ service in ways that include planning trips, suggesting recipes or recommending gift ideas. However, the company notes there are some things users should know going in.

“As with all AI-powered chatbots, My AI is prone to hallucination and can be tricked into saying just about anything,” Snap said in a news release. “Please be aware of its many deficiencies and sorry in advance!”

The release notes that all conversations with the AI will be stored and could be reviewed to boost product experience, which is why users should avoid sharing any secrets. Nor should they rely on the AI for advice, the company said.

“While My AI is designed to avoid biased, incorrect, harmful, or misleading information, mistakes may occur,” Snap added.

Snap’s announcement comes days after Meta said it was inviting AI researchers to use its Large Language Model Meta AI (LLaMA), which requires less computing power and is designed for researchers whose access to infrastructure is limited.

“Over the last year, large language models — natural language processing (NLP) systems with billions of parameters — have shown new capabilities to generate creative text, solve mathematical theorems, predict protein structures, answer reading comprehension questions and more,” Meta said in a blog post. “They are one of the clearest cases of the substantial potential benefits AI can offer at scale to billions of people.”

Not every company is as enthusiastic about the technology. The past week also saw Microsoft announce it was pulling back on its generative AI chatbot — an AI solution that attracted some unfortunate news coverage.

And JPMorgan has reportedly restricted its staff’s use of ChatGPT due to compliance concerns connected to the use of third-party software.

On the other hand, OpenAI and Bain & Company announced recently that they have formed a global services alliance to help clients realize the value of AI in things like providing scripts for contact centers and developing ad copy for marketers.

And speaking to PYMNTS this week, PayU Global Payments Chief Product Officer Daniel Cohen said he sees a wealth of possibilities around AI for the world of payments.

“It all comes down to how we use data,” he said. “As humans, we’re very limited at using data, at looking stuff up, at running complex statistics and trying to find maybe the right loan, the right investment. With AI and the simplicity that it introduces … the amount of data that this AI entity can collect, can process, and then feed information back to you is endless.”