The average North American consumer is projected to have access to 13 networked devices by 2021, while the typical global user will have access to four. As consumers add to the number of connected devices in their possession, they expect a seamless user experience as they shift from one device to the next. The increasing connectivity of devices means there’s a greater need for authentication solutions that keep their digital identities consistent.
The new Digital Identity Tracker™ highlights the latest authentication solutions that are enabling seamless and secure authentications in the Internet of Things (IoT), banking, telecom and healthcare markets.
Around the Digital Identity World
A new artificial intelligence (AI)-powered authentication partnership could help banks communicate more effectively with their customers.
Auth0, an Identity-as-a-Service (IaaS) solutions provider, recently collaborated with Finn AI, a conversational banking technology provider, to upgrade banks’ authentication infrastructures and implement AI-based solutions. The collaboration aims to help banks with outdated authentication infrastructures to adopt virtual assistants that can converse with consumers in a more conversational tone.
New authentication solutions are also being tested as a means of fighting the nationwide opioid epidemic. Electronic health record platform Allscripts recently selected identity platform solutions provider ID.me to power identity proofing and multi-factor authentication offers for healthcare providers. Under the partnership, healthcare providers on different Allscripts platforms will be able to use ID.me to verify their identities and meet the legal requirements necessary for the electronic prescription of controlled substances (EPCS), which includes fraud-resistant electronic prescriptions. Federal law will mandate healthcare providers to use EPCS by 2021.
Meanwhile, the rapid rise in consumer connectivity is prompting several telecom providers to develop solutions that can keep consumers’ identities secure. Microsoft, for one, is working to improve the security of mobile devices. The tech giant recently enlisted digital identity solutions provider GMO GlobalSign into the Microsoft Intelligent Security Association, an initiative that aims to help global organizations quickly respond to fast-acting threats. Under the partnership, GlobalSign will integrate Microsoft Intune, a cloud-based endpoint management offering that allows mobile users to more easily obtain digital certificates, and helps companies ensure that their mobile device users are complying with their security requirements.
Most consumers view seamless digital experiences across multiple channels as a top priority. They want to use their fingerprints to access their bank accounts, and check their balances on their phones. They also want to buy groceries through digital assistants like Alexa, and pay with saved cards while receiving recommendations for better prices and other products.
However, these experiences risk creating friction if they cannot be synchronized between different channels.
This month’s Tracker includes a Deep Dive that examines how authentication challenges can hamstring seamless digital experiences, and how consumers’ digital personas evolve as they interact with merchants on multiple channels.
In Healthcare, Passwords are No Longer Prescribed
When patients want to check medical test results, book a doctor’s appointment or pay a bill, a complicated online password can add a headache to their existing medical maladies. That’s why passwords have outlived their usefulness in the healthcare market, according to Bruce Forman, chief information security officer of UMass Memorial Health Care.
For the March feature story, Forman discussed how biometrics and two-factor authentication could make authentication easier for healthcare consumers, plus the lessons the market can learn from the financial services market.
About the Tracker
The Digital Identity Tracker™, a Jumio collaboration, is a forum for framing and addressing key issues facing entities in the digital identity space. It highlights news and trends pertaining to those charged with efficiently and securely identifying — and granting permission to — individuals so they can access, purchase or transact.