Fraud is certainly a focus in the modern market, but the consumer end tends to get a bit more attention than the merchant end. That makes sense — everyone is in some sense a consumer, and so the customer side of payments gone wrong is...
Catching the customer’s eye in the hopes of drawing them onto a retail site where they will hopefully be inspired to buy something (or at least look at an ad that will later impel them to buy something) has been a hallmark of digital marketing...
Did you know that some consumers would rather stay home and wash dirty dishes than purchase items in-store? That’s according to one study, which also found that 66 percent of respondents said that that distaste for the in-store, in-person purchasing experience is due to standing...
Customers are interesting creatures. They have high expectations for retailers, and they only want more. Studies say consumers are holding retailers to a higher standard than in past years. Consumers want a seamless and enhanced shopping experience, and they also want their items shipped quickly. “With the...
Customers love coupons. But in the current payments world, the love has changed and evolved over time. Specifically, due to the digital world we live in now. “We’ve seen a huge increase in the demand for mobile offers,” said Bill Ogle, CEO of Koupon Media....
Every business knows that there is more to eCommerce than just having a website. But how to make that website cull more revenue, increase online and in-store traffic and tailor the experience to the customer is where data can help retailers — especially in this...
Life — and business, for that matter — is full of decisions. Some small, some big, many with the use of data in real time. “Enova Decisions, an Analytics as a Service (AaaS) business, delivers on-demand decision-making technology and real-time predictive analytics services to businesses that want to...
They say “seek and you shall find,” but sometimes, a search doesn’t always come up as fruitful as all parties had hoped. This can especially be the case in eCommerce. “Site search has been an unsolved problem in eCommerce, with online retailers losing significant revenue...
T-shirts may seem like a simple product, but according to Spreadshirt, there is a ton of hard data and analytics at the core of even the softest shirt. Germany- and Boston-based Spreadshirt uses data, analytics and even social media information to build a product and...
