The U.S. gaming industry is worth roughly $51 billion, as more than 155 million Americans play some kind of game regularly, many of them through a console. But who doesn’t like to win something or gain something, whether or not they know they’re offering up...
Many companies go through name changes. Google was originally called BackRub. Nissan was formerly Datsun. And Accenture was previously known as Andersen Consulting. Besides some obvious reasons for needing to change a company’s name, sometimes it’s just because the business outgrows its original name. That...
Sometimes, consumers want to buy the most simple and boring things. And they want to do it in the most tech-savvy way but don’t realize what they’re asking. Think about it: Buying a basic appliance, like a vacuum cleaner, takes more thought to pick out,...
Data may be king — as they say — but many retailers may find themselves feeling like an innocent pawn among all that data. And then there’s the challenge of how to use marketing research to reach the right consumer in the right channel and...
Getting from A to B is all about data and analytics. The transportation element of any business boils down to efficiency and productivity. In terms of mileage, there is a true slew of accounting and management issues: how many miles, how quickly an employee can...
People are always moving. They’re going in and coming out of buildings every day. But how does a retailer know how many people are coming in and out of its space? Motionloft has those numbers. Motionloft’s mission is to be a “pioneer in the physical world...
