Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. In pilot programs completed before the general launch of this new LTK Boost offering, brands saw click through results that were 80% greater than social media averages and sales...
As inflation rates continue to rise, retailers face the relentless challenge of providing consumers with more affordable price points for products they both want and need. But instead of calling a less expensive version of a brand name product a knockoff, a fake or a...
As restaurants expand their grocery store offerings, White Castle is doubling down on branded beer. On Thursday (March 30), the quick-service restaurant (QSR) chain announced the launch of its second beer in partnership with Evil Genius Beer Company, dubbed “Main Character Energy,” following a previous...
Small and medium-sized businesses (SMBs) have somewhat of a reputation for being brick-and-mortar centric, but the truth is that many of their customers shop online, and they do so increasingly via mobile. This reinforces the fact that digital innovation is just as key for SMBs...
Clothing retailer H&M saw sales rise in its latest quarter, while also posting a surprise profit. The Swedish fast-fashion chain announced in a Thursday (March 30) earnings release that its sales rose 12% for the three months between December and February. It’s a trend H&M...
Want more loyal customers? Give them a smooth checkout experience and the payment options and shopping features they desire. It’s not rocket science, but it is a science. It’s also an art, as PYMNTS learned speaking with leading retailers for our recent article series, “Merchant...
The market for home furnishings is “likely getting worse before it gets better.” So said RH Chairman and CEO Gary Friedman Wednesday (March 29) during the luxury home furnishings company’s quarterly earnings call. Persistent inflation, record-high interest rates, an underperforming stock market, an unexpected banking crisis and a 45%...
Inflation is a pressure point, and consumers are pulling back on discretionary spending. And it may be the memberships — specifically the “value add” offered by those memberships — that keep individuals and families spending with a select few retailers. In other words, with the...
The RealReal has added resources to help consignors do business on the luxury resale marketplace. The firm has enhanced its consignment service model and added new sources of pricing data, The RealReal said in a Wednesday (March 29) press release. “Between their designated team and...
