The RealReal Adds Concierge Team and Data Sources for Consignors

The RealReal has added resources to help consignors do business on the luxury resale marketplace.

The firm has enhanced its consignment service model and added new sources of pricing data, The RealReal said in a Wednesday (March 29) press release.

“Between their designated team and access to as much rich data and expertise as we can, we’re not only ensuring that confidence that consignors need to sell with us, but we’re giving them the education and opportunity to make even more informed shopping decisions, in both the primary and secondary markets,” The RealReal President and Chief Operating Officer Rati Sahi Levesque said in the release.

The consignment service model, which has been renamed RealService, now provides a Consignor Concierge team to provide support and answer questions about the consignment process, as well as other experts who authenticate, price and list items and offer other support, according to the release.

The newly added sources of data include the Resale Insights Center, which provides consignors with insights from data about 30 million items sold on the marketplace, and The Handbag Pricing Estimator, which helps them get an idea of what a handbag is worth before consigning it, the release said.

“We have exceptionally high standards when it comes to service, however in recent years, as we continued to grow rapidly year over year, we faced some challenges when it came to delivering this level of service that our customers expect from us,” Levesque said in the release. “By prioritizing, investing in and providing a dedicated concierge team to each and every consignor, we can continue to provide the luxury service that we sought out to deliver.”

As PYMNTS reported Monday (March 27), ongoing inflation has led to a boom in sales for luxury resale platforms.

Meanwhile, the past year or so has seen several brands launch their own resale markets, part of an evolution of the space PYMNTS’ Karen Webster forecasted early in 2022 as inflation became the dominant force in retail.

The RealReal’s launch of new services comes on the heels of a Friday (March 24) report that the firm is prioritizing its efforts on growing its luxury consignment business while deemphasizing the direct side of its business.

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