Pinterest, a place for inspiration, is finally considered a shoppable destination, according to users of the platform. During the company’s first investor day on Tuesday (Sept 19), the social platform reported that over half of its users view it as a prime shopping hub. “We’ve...
TikTok is rolling out its shopping platform to its U.S. audience. “TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country — and give brands, merchants and creators the tools to sell directly through shoppable content on...
TikTok’s new Shop marketplace, which has launched to some users in the United States, has reportedly raised concerns about product authenticity and data privacy. The early version of the social media app’s eCommerce marketplace in the U.S. showcases low-priced products from China, drawing comparisons to the challenges Amazon has faced with...
Amid rapid changes in social media, Partners Coffee noted that, for smaller, direct-to-consumer (D2C) brands, marketing on these platforms is becoming less and less worthwhile compared to more direct communication. In an interview with PYMNTS, Andrew Costaris, director of customer experience at the coffee roaster, which operates a...
Short-form video app Triller’s reported number of users doesn’t match the estimates of market intelligence firm Apptopia. While Triller reported 550 million lifetime sign-ups on its S-1 filing, Apptopia estimates the app has been downloaded 73.2 million times since its launch, TechCrunch reported Monday (Aug. 21). The...
X owner Elon Musk said Friday (Aug. 18) that users of the social media platform formerly known as Twitter will no longer be able to block content posted by unwanted followers. “Block is going to be eliminated as a ‘feature’, except for DMs [direct messages],”...
X, formerly known as Twitter, is ending its promoted accounts offering. Promoted accounts, which are also known as “Follower Objective” ads, are one of the platform’s oldest ad formats and generate $100 million of its annual revenue, Axios reported Tuesday (Aug. 15), citing an unnamed...
TikTok is apparently attempting to integrate with Lemon8, its sister social media platform. That’s according to a report Friday (Aug. 11) by TechCrunch, citing information by product intelligence company Watchful.ai. The collaboration appears to involve TikTok creating a feature that lets users sync Lemon8 posts to TikTok, and...
X, the social media platform formerly known as Twitter, will continue rolling out brand-safety tools for advertisers. The platform is committed to free expression while also protecting brands, X CEO Linda Yaccarino said during a live audio event held Thursday (Aug. 10) on X, The Wall...
