While Triller reported 550 million lifetime sign-ups on its S-1 filing, Apptopia estimates the app has been downloaded 73.2 million times since its launch, TechCrunch reported Monday (Aug. 21). The report added that Apptopia includes only mobile app installs, not web sign-ups.
The Google Play store shows that Triller has anywhere between 10 million and 50 million downloads, according to the report.
Triller did not immediately reply to PYMNTS’ request for comment.
The company publicly filed its Form S-1 with the Securities and Exchange Commission (SEC) on Aug. 2, saying in a press release that it intends to list its Class A common stock on the New York Stock Exchange (NYSE) under the ticker symbol “ILLR.”
Triller’s platform for creators is powered by artificial intelligence (AI) and pushes and tracks content to other sites and networks, enabling creators to reach additional users, according to the press release.
“Our Triller app is a short-form video app similar to TikTok, Instagram Reels, YouTube shorts and other video apps that allow users to access both user generated and professionally generated content from creators around the world,” the company said in its Form S-1. “Since our inception, we have raised more than $380 million in capital, established more than 550 million user accounts (defined as any individual that has created an account to access our technology platform) across our offerings, dramatically expanded our portfolio of offerings through organic growth and strategic acquisitions and have become a diversified technology platform for the creation, distribution, measurement and monetization of digital, live and virtual content.”
Triller debuted in 2015 and has partnered with Spotify, Sony Music and Universal Music Group. The company opted out of a $5 billion merger with video advertising software provider SeaChange in June 2022, saying it wanted to opt for an initial public offering (IPO).
The app is among the new and emerging social media apps that could potentially take advantage of a TikTok ban and gain more attention from brands and consumers. Together with apps like Byte and Dubsmash, Triller has gained popularity in recent years as an alternative to TikTok.