Tracker Series

Cross Border Crème de la Crème

The PYMNTS.com X-Border Payments Optimization IndexTM, powered by Digital River, is a product of in-depth research on more than 180 merchants based in 10 countries which quantifies the degree to which eCommerce companies are prepared to deliver a seamless experience to consumers in a country outside of their own borders.

Overview

  • In this edition, we found 9 different factors which the best sites deliver on to keep their customers happy – and returning – to drive cross-border sales.

  • Almost 60 attributes were evaluated for each and every site, covering details related to shopping, payment, relationship,and effort required to navigate the site.

  • The average site score was 56, indicating most merchants are not yet ready for cross-border business.

Why The Winners Won

Some of the key attributes of high scoring merchant websites included:

  • Breadth of language and currency options
  • Free shipping
  • Country-specific address fields
  • Rewards

Key Numbers

  • The U.S. topped the list with an average score of 64, with China in second at 62.
  • Cross-border sales are expected to be 15 percent of global eCommerce by 2018.
  • 90 percent of all travel sites are mobile optimized.

QUARTERLY INDEX – AUGUST 2015 EDITION*

For more on X-Border Payments Optimization, click here

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