Misys, a financial software company, is working toward educating consumers about personal finance management by integrating Moroku’s GameSystem into its FusionBanking digital platform.
According to a press release, with research showing that consumers spend more than one billion hours a month playing mobile games, the implementation of Moroku’s GameSystem directly into the Misys platform creates a fun way for banks to help their clients achieve their financial goals.
“Digitalization has completely changed the way that people interact and we believe the next generation will be more incentivized through gamification” said Simon Paris, president at Misys. “Supporting better financial management and education in banking is a powerful tool that moves consumer experience beyond the transactional and opens the door to bring people of all age groups into the savings fold. Working with Moroku to apply today’s digital habits to driving better money management makes sense and is an important move as empowering financial literacy is becoming ever more crucial.”
Consumers that use the FusionBanking digital platform can enjoy points, leaderboards and rewards while engaging in standard banking activity, while also becoming more educated on savings and spending.
“Banking and finance is rarely considered fun. In fact it is often boring and complex, and can feel unrewarding in the short term. Our software helps banks build and run contemporary digital experiences for their customers,” said Colin Weir, CEO at Moroku. “The purpose is to drive engagement, literacy and action by adding a touch of creativity and eliciting an emotional reaction. Integrating our software with Misys expands our reach to bring banks gamification functionality and ultimately help their customers succeed.”