Sezzle found in a March consumer survey that engagement with its financial literacy tool MoneyIQ correlates with improved consumer habits. MoneyIQ is powered by gamified...
Legacy brands are finding new audiences in places once reserved for play. Kiehl’s discovered an unexpected growth channel in Fortnite, where its first skincare-gaming campaign...
Gaming platform Spatial has launched a gamified miniseries called Walmart Unlimited that was developed by Walmart, Spatial and 40 artists. The miniseries brings together “interactive...
The Federal Trade Commission (FTC) is warning consumers about a “massive jump” in a form of online job scams called “task scams.” The FTC received 20,000...
The loyalty industry is changing due to the integration of blockchain technology. According to a PYMNTS Intelligence report, “From Transaction to Transformation: Blockchain’s Loyalty Proposition,”...
Instacart has added new gamification features to its smart carts, saying they will make grocery shopping “feel like an adventure” and encourage shoppers to earn...
As restaurants look to boost digital engagement, Chipotle is seeing that its efforts to make online participation more exciting are paying off. The fast-casual restaurant...
In an era where customer loyalty is as fleeting as the latest trend, artificial intelligence (AI) is emerging as a potential game-changer, empowering businesses to...