Gamification

Wendy’s Launches AI-Driven Loyalty Platform to Deliver Customized Rewards
Wendy’s Launches AI-Driven Loyalty Platform to Deliver Customized Rewards
March 31, 2024  |  Artificial Intelligence

In an era where customer loyalty is as fleeting as the latest trend, artificial intelligence (AI) is emerging as a potential game-changer, empowering businesses to...

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Amazon and Walmart Both Turn to Games for Revenue Sources
Amazon and Walmart Both Turn to Games for Revenue Sources
January 05, 2024  |  Retail

In anticipation of incorporating advertisements on Prime Video, Amazon is also delving into the development of movies and TV series inspired by the Warhammer 40,000...

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Financial Services Providers Use Gamification to Help Customers Manage Debt
Financial Services Providers Use Gamification to Help Customers Manage Debt
December 28, 2023  |  Debt

Most consumers are dealing with some level of debt. Only 17% of U.S. consumers carry no debt, according to “The Credit Accessibility Series: Economic Malaise...

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Mobile Helps Brand Loyalty Programs Work Harder and Smarter
Mobile Helps Brand Loyalty Programs Work Harder and Smarter
December 28, 2023  |  Loyalty & Rewards

Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty.  Add to that the integration of payments innovation, and...

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Why LensCrafters Prefers Roblox for Consumer Education Over Marketing
Why LensCrafters Prefers Roblox for Consumer Education Over Marketing
October 23, 2023  |  Retail

Today consumers are bombarded with advertisements and product promotions, and brands find it challenging to engage with their audience and build lasting relationships.  Retailers are...

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Can Prize-Linked Savings Accounts Help Consumers Play Their Way to Prosperity?
Can Prize-Linked Savings Accounts Help Consumers Play Their Way to Prosperity?
September 13, 2023  |  Consumer Finance

In light of today’s challenging macro environment, Americans’ savings accounts may need some saving themselves. Inflation is top of mind for increasingly embattled consumers, with...

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Truist Invites Clients to Play Financial Wellness ‘Long Game’
Truist Invites Clients to Play Financial Wellness ‘Long Game’
May 18, 2023  |  financial apps

Truist’s Foundry startup has an app that rewards users for building healthy financial habits. Dubbed “Long Game,” the mobile app gives Truist clients the chance to...

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Virtual Malls Give Merchants Low-Cost Way to Reach Consumers
Virtual Malls Give Merchants Low-Cost Way to Reach Consumers
March 28, 2023  |  Metaverse

The metaverse is expected to open up a world of opportunities for businesses and is projected to generate up to $2.6 trillion in commerce volume...

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Taco Bell Finds Subscribers Have Bigger Appetite for Change
Taco Bell Finds Subscribers Have Bigger Appetite for Change
October 06, 2022  |  Subscription Commerce

As brands look to adapt to the new omnichannel normal, one of the most powerful tools at their disposal is data, leveraging digital platforms to...

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