Gamification

The Price of Loyalty? Brands Bet Big on Blockchain to Woo Consumers
The Price of Loyalty? Brands Bet Big on Blockchain to Woo Consumers
November 27, 2024  |  Blockchain

The loyalty industry is changing due to the integration of blockchain technology. According to a PYMNTS Intelligence report, “From Transaction to Transformation: Blockchain’s Loyalty Proposition,”...

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Instacart Says Smart Cart Gamification Features Make Shopping ‘an Adventure’
Instacart Says Smart Cart Gamification Features Make Shopping ‘an Adventure’
October 07, 2024  |  Retail

Instacart has added new gamification features to its smart carts, saying they will make grocery shopping “feel like an adventure” and encourage shoppers to earn...

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Chipotle’s Loyalty Gamification Drives Record-Breaking Digital Sales
Chipotle’s Loyalty Gamification Drives Record-Breaking Digital Sales
July 24, 2024  |  Earnings

As restaurants look to boost digital engagement, Chipotle is seeing that its efforts to make online participation more exciting are paying off. The fast-casual restaurant...

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Wendy’s Launches AI-Driven Loyalty Platform to Deliver Customized Rewards
Wendy’s Launches AI-Driven Loyalty Platform to Deliver Customized Rewards
March 31, 2024  |  Artificial Intelligence

In an era where customer loyalty is as fleeting as the latest trend, artificial intelligence (AI) is emerging as a potential game-changer, empowering businesses to...

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Amazon and Walmart Both Turn to Games for Revenue Sources
Amazon and Walmart Both Turn to Games for Revenue Sources
January 05, 2024  |  Retail

In anticipation of incorporating advertisements on Prime Video, Amazon is also delving into the development of movies and TV series inspired by the Warhammer 40,000...

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Financial Services Providers Use Gamification to Help Customers Manage Debt
Financial Services Providers Use Gamification to Help Customers Manage Debt
December 28, 2023  |  Debt

Most consumers are dealing with some level of debt. Only 17% of U.S. consumers carry no debt, according to “The Credit Accessibility Series: Economic Malaise...

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Mobile Helps Brand Loyalty Programs Work Harder and Smarter
Mobile Helps Brand Loyalty Programs Work Harder and Smarter
December 28, 2023  |  Loyalty & Rewards

Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty.  Add to that the integration of payments innovation, and...

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Why LensCrafters Prefers Roblox for Consumer Education Over Marketing
Why LensCrafters Prefers Roblox for Consumer Education Over Marketing
October 23, 2023  |  Retail

Today consumers are bombarded with advertisements and product promotions, and brands find it challenging to engage with their audience and build lasting relationships.  Retailers are...

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Can Prize-Linked Savings Accounts Help Consumers Play Their Way to Prosperity?
Can Prize-Linked Savings Accounts Help Consumers Play Their Way to Prosperity?
September 13, 2023  |  Consumer Finance

In light of today’s challenging macro environment, Americans’ savings accounts may need some saving themselves. Inflation is top of mind for increasingly embattled consumers, with...

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