Innovation

Salesforce Launches Sustainable Products For Eco-Friendly Businesses

salesforce-sustainability-cloud

With the newly-available Salesforce Sustainability Cloud, businesses will now have a way to track their environmental impact.

The service intends to provide data-driven insights that will accelerate the world’s efforts toward carbon neutrality.

Patrick Flynn, VP of sustainability at Salesforce, said the service was vital if they wanted to keep up with the environment, which he called “a key stakeholder” for every business on the planet. Flynn said that the facts that show that people only have about a decade to get the effects of climate change under control before those effects would be irreversible.

With the Sustainability Cloud, though, there can now be a greater accountability in terms of “peer benchmarking, anonymized data to track progress, communities to share best practices, and ways to input supply chain information,” Flynn said.

The Sustainability Cloud, according to the company’s website, will allow businesses to reduce emissions by tracking analytics, take action by observing data on carbon-consciousness and sustainability, tackle carbon accounting audits in faster time frames, and utilize a high-tech database showing off the company’s impact, including via visuals and dashboards.

With all of the services, the Sustainability Cloud intends to allow businesses an accessible, central way for their environmental data to be displayed. It will be able to be shared with regulatory agencies like the EPA, IPCC and others, along with customers, employees and potential investors.

The move toward sustainability has been felt across several large business platforms, including Amazon, whose founder, Jeff Bezos, announced a plan to tackle climate change last September. The plan would involve the company pledging to meet the goals of the Paris climate agreement, which involves having net-zero carbon emissions by 2040. It’s also pushing other companies to join it in meeting that goal.

It also intends to operate on 100 percent renewable energy sources by 2030. To do that, it’s ordering 100,000 fully electric vehicles for its company to use, and also investing $100 million in reforestation projects.

Other companies have a more complicated relationship with climate change, such as Australian outdoor apparel retailer Kathmandu, which said that unexpected extreme weather from climate change benefited it as it had a record year for sales in 2019.

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