Mastercard, Dunkin’s Launch Perks Week For Masterpass Users

Mastercard and Dunkin’ Donuts announced news on Monday (Nov. 13) of a new Perks Week enabled by digital wallet Masterpass.

In a press release, the companies said through its Perks Week campaign, which kicked off Monday (Nov. 13) and goes through Friday (Nov. 17), more than 7.5 million members of the Dunkin’ Donuts Perks rewards program have access to a daily deal for five days, including free beverages.

All of the offers are open to DD Perks members and those who enroll this week. For customers who reload their Perks-enrolled DD card using Masterpass — the digital wallet from Mastercard — they will get $5 loaded directly onto their DD card. Customers who use auto reload don’t get the $5 reload bonus.

Deals for the week include free beverages, bonus points and double points based on what the customer is purchasing. For example, customers who purchase a medium hot or iced coffee after 12:00 p.m. via on-the-go mobile ordering get 100 bonus points. All on-the-go mobile ordering purchases get double points on Wednesday (Nov. 15.) On Thursday, Nov. 16, DD Perks members who make an on-the-go mobile order will be entered to win a $5,000 ultimate shopping spree sweepstakes.

“We are excited to bring back this program again, rewarding both new and existing DD Perks members in appreciation for their loyalty and passion for our brand. The program has proven to be successful, with our most recent Perks Week program in May generating higher DD Perks sales with a larger on-the-go mobile ordering mix than any other week in 2017. We also saw our highest volume of mobile orders since the launch of the platform ... [with] new user trial rates doubling during the week,” said Sherrill Kaplan, vice president of Digital Marketing & Innovation for Dunkin’ Donuts U.S.

Earlier in 2017, Dunkin’ Donuts began accepting Masterpass by Mastercard as a new digital payment option.



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