Dunkin’ Donuts announced Thursday (May 25) that it now accepts Masterpass by Mastercard, enabling customers to purchase and reload virtual Dunkin’ Donut cards on the company’s website and mobile app.
In a press release, the coffee chain operator said that in addition to the convenience and speed of digital payments, those who enroll their virtual DD card in the DD Perks Rewards Program can earn points toward free beverages each time they make a purchase at participating Dunkin’ Donuts stores.
“At Dunkin’ Donuts, we show appreciation for our loyal guests through technologies that make enjoying Dunkin’ coffee, food and other beverages as fast and easy as possible,” said Scott Hudler, chief digital officer at Dunkin’ Donuts. “Leveraging new digital payment options like Masterpass by Mastercard provides guests with another quick and convenient way to run on Dunkin’ through our mobile app and helps us continue to stand apart for an unsurpassed in-store experience.”
Masterpass stores all payment information, including card details, shipping information and payment preferences in one location that the companies said is secure. In the Dunkin’ mobile app, consumers can set up Masterpass to purchase and reload their DD Card.
“Mastercard is excited to partner with Dunkin’ Donuts to integrate Masterpass into the Dunkin’ mobile app,” said Linda Kirkpatrick, executive vice president, U.S. Market Development, Mastercard, in the same press release. “This partnership combines the latest and safest digital technology with Dunkin’ Donuts market-leading loyalty program to help their customers ‘win the morning.’”
The companies said an integrated marketing campaign will launch next week with a series of new television spots and digital content, they said. Masterpass is a digital payment service from Mastercard that enables consumers to make fast, simple and secure digital payments — across devices and channels — anywhere they want to shop: online, in-app and in-store using contactless technology.