Meta is rolling out automation tools to help businesses make the most of their ad spending by leveraging automation and artificial intelligence (AI) in the midst of online privacy changes and overall economic challenges.
Through Meta’s Advantage+ solutions, advertisers can tap AI to help develop campaigns that are more relevant to the people who are most important to their businesses, according to a blog post on Wednesday (Aug. 10). Advantage+ shopping campaigns are being launched to advertisers worldwide.
Advantage+ shopping campaigns are intended to help advertisers gain quick intelligence about the campaigns that are converting consumers. The solution also gets rid of having to manually create ads and automates up to 150 creative combinations at once.
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The Advantage+ shopping campaigns tool is available to eCommerce and retail advertisers on Aug. 15 and provides advertisers with new ways to optimize campaigns. Powered by AI and new machine learning models, the solution automates the campaign creation process.
“As a business, we are always looking for new ways to optimize campaigns and drive sales more efficiently. With Meta Advantange+ shopping campaigns, we saw an uplift in return on ad spend, with little time and effort required. As a result, we’ve incorporated the product into our marketing strategy,” said Sophie Voller, senior social media manager for U.K. children’s retailer KIDLY.
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Small businesses can also tap Advantage+ creative and Advantage audience to create ads through their Facebook Page, according to the post. Both tools are intended to save businesses time and money.
“Across our technologies, our investments in AI-powered discovery have helped us create a more relevant social experience, connecting people to things they’re interested in. With these updates, we’re utilizing that same power of AI and machine learning-fueled discovery to improve the experience for advertisers, as well,” the post read.
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