Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns.
According to a press release, Social Direct enables advertisers to find the audiences who have visited their own locations, competing locations or who match broad, interest-based categories. Advertisers can then easily target these audiences on social media platforms such as Facebook, Instagram, Twitter, as well as Google AdWords to reach relevant consumers.
The Social Direct platform draws first-party data from Reveal Mobile’s nationwide database of 40 million location-sharing mobile consumers, which can then be targeted via their social media platforms for retargeting and user acquisition campaigns.
“Social Direct is the first solution that turns mobile audiences into social audiences, enabling advertisers to reach social media users based on previous, real-world location history,” said Brian Handly, CEO of Reveal Mobile. “Not only does it allow companies to find new users to download their apps, Social Direct dramatically boosts advertising performance and reduces campaign costs. It is a major leap forward in mobile marketing.”
Marketers can search for audiences based on location categories, such as those who have visited automotive dealers or quick service restaurants or specific chains like REI or Starbucks. They can also search by city and specific points of interest within that city, as well as target a search even further by seeking mobile device users that live or work within a 1-, 2- or 5-mile radius of a specific location. Finally, searches can be set up targeting demographic categories, including income and education level, home ownership, marital status and more.
Reveal Media’s research has found that advertising to location-based audiences via social media results in click-through rate increases of 151 percent to 477 percent. And by utilizing the Social Direct data, marketers can achieve cost savings between 131 percent and 636 percent.
“We love the ability to convert location data into mobile audiences, and then make those highly targeted segments available on Facebook,” said Megan McCrea, SVP, AdTaxi Alliance. “Reveal Mobile’s ability to create audiences as refined as individual store visits or to more broadly increase scale is a compelling story that resonates with advertisers and keeps our partners in the conversation. We look forward to seeing the end result: high-performing campaigns that create more results for clients and more revenue opportunities for sales teams.”