social media advertising

X Promises Robust Brand-Safety Tools for Advertisers
X Promises Robust Brand-Safety Tools for Advertisers
August 10, 2023  |  Social Commerce

X, the social media platform formerly known as Twitter, will continue rolling out brand-safety tools for advertisers. The platform is committed to free expression while...

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Study Finds US Consumers Look a Lot But Buy Little on Social Media
Study Finds US Consumers Look a Lot But Buy Little on Social Media
July 10, 2023  |  eCommerce

Tapping or clicking the hashtag #TikTokMadeMeBuyIt will bring users to pages upon pages of videos in which TikTokers show off viral purchases they first discovered...

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Targeted Ads Drive Twitter Earnings Beat
Targeted Ads Drive Twitter Earnings Beat
February 09, 2018  |  Earnings

Twitter beat out analyst estimates to deliver its first quarterly profit and an unexpected return to revenue growth. According to Reuters, revenue rose 2 percent...

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Instagram Tests Shoppable Ads
Instagram Tests Shoppable Ads
February 07, 2018  |  eCommerce

Instagram, the Facebook-owned photo and video sharing social media platform, is testing advertisements that meld videos and product catalogs on its platform. According to a report...

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Reveal Mobile Launches Platform That Leverages Location-Based Audience Data
Reveal Mobile Launches Platform That Leverages Location-Based Audience Data
April 25, 2017  |  Mobile Applications

Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to...

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