Citi announced Monday (March 26) that it is gearing up to launch comprehensive new mobile capabilities on the Citi Mobile App for iPhone.
In a press release, Citi said the move is designed to ensure that its mobile app can serve its full spectrum of client needs around the country with a range of new features, which will roll out in the coming weeks. Those will include in-app account opening, a 360-degree view across all financial accounts and spending insights to help banking customers improve their financial wellness.
What’s more – in what it said is a first for a national bank – Citi said the app will allow non-Citi clients to create a profile and connect their accounts across financial service providers to use the app’s account aggregation, spending insights and bill management features.
“Over the past few years, we have been transforming our U.S. retail bank into a growth engine in our core markets, while developing new mobile banking capabilities as a platform to one day serve consumers nationwide. That day is here,” said Stephen Bird, CEO of Citi’s global consumer bank. “Consumers will be able to seamlessly open a Citibank account without ever visiting a branch and enjoy a suite of compelling products, the largest fee-free ATM network nationwide and powerful digital capabilities across lending, payments, investments and credit cards. There may be no more powerful single app in market today.”
Citi said the rollout of the new mobile app functions caps a transformation that started in 2013. The company is currently expanding its retail branches around the country, outfitting them with new mobile services. It has also redesigned branches, introduced new products and invested in wealth management services.
“We are realizing our full coast-to-coast potential as a national bank,” said David Chubak, head of Citi’s global retail bank. “We’re investing in our products, our people and our capabilities to make Citi the only bank our clients will ever need. These new, game-changing mobile features will enable consumers to manage the breadth of their financial lives in the palm of their hand.”