Snap has teamed up with Disney to bring its augmented reality (AR) technology to Disney World as part of the park’s 50th anniversary festivities.
In an announcement posted this week on the company website, Snap says it is working with Disney’s PhotoPass service to let guests “commemorate their visit by placing a digital memory on Cinderella Castle using Snap’s AR technology within the My Disney Experience app.”
By purchasing Cinderella Castle Mural of Memories in the My Disney Experience app, guests can add their Disney PhotoPass photos to a digital Mural of Memories.
Learn more: Disney Aims To Grant Parkgoers’ Wishes With New Genie Service
“Place a Disney PhotoPass photo onto Cinderella Castle in augmented reality, and, when guests look through their phones, they’ll see a mural of memories shared by fellow guests,” Snap said. “The best part is, they can also share the memory with friends and family, and return to it again when they visit Magic Kingdom Park.”
According to the Disney Parks website, the experience is available for $9.99 and gives guests a spot of their choosing on available sections on Cinderella Castle to digitally pin their photo, which will be viewable during visits to Magic Kingdom Park for at least the next three years.
Guests will also get the ability to download a high-resolution version of their pinned photo from their Disney PhotoPass gallery without watermarks (a $16.95 value), both in its original form and another version with a special border that includes their first name. Disney cast members, Annual Passholders, Disney Vacation Club Members, or Club 33 Members, can receive a personalized border reflecting their affiliation.
See also: Snap Launches Shopping Lenses to Improve Product Browsing
In January, Snap debuted a new type of Shopping Lens that lets users swipe through multiple products and browse details on pricing, color, sizing and similar items from retailers.
Ulta Beauty and MAC Cosmetics are among the first companies to use the new type of Shopping Lenses, while several other brands were scheduled to be added this year.
Snap says users engage with augmented reality (AR) more than 6 billion times daily, the company said, with most of them interested in using the technology for shopping.
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