Fifty-five percent of consumers say their pay is falling behind in the race against inflation. Amid consumer anxiety about the rising cost of living, employees say they want more from payroll — including financial wellness benefits. A recent PwC survey found that more than three-quarters of financially stressed employees said they would be drawn to a different employer that cares more about their financial welfare.
As a result, banks are increasingly looking to add early wage access programs to their offerings. Regions Bank recently announced an early pay offering, which will enable customers to gain access to their paychecks up to two days early, in addition to other enhancements designed to boost customers’ financial well-being. Other banks making similar moves include Citizens Bank and Fifth Third.
The “Money Mobility Tracker®” examines the trend of banks and employers granting early wage access and why this is a good idea for organizations seeking to improve customer experiences and build workers’ loyalty.
Around the Money Mobility Space
With 72% of Americans living paycheck to paycheck, a growing number of employees and workers want access to their wages before payday. A survey conducted by the American Payroll Association found that 40% of Americans would find it very difficult to meet their obligations if their paychecks were delayed a week. The ability to pay employees on demand has never been more critical. More employers are turning to earned wage access to meet this demand, allowing workers to access wages as they are earned instead of receiving a lump sum each payday.
Instant disbursements not only find favor with consumers but also turn out to be an important way to boost their loyalty. Recent PYMNTS research finds that instant disbursements create a positive perception of the sender, but many recipients are not given this choice. Just 17% of those surveyed received disbursements via instant rails in the past year, led by purchase-related disbursements such as rebates, manufacturer incentives and refunds. Although this rate is the highest yet recorded, it still leaves a large portion of consumer demand for instant payments unmet.
For more on these and other stories, visit the Tracker’s News and Trends section.
Learn From An Insider How Faster Deposits Benefit Gig Workers
Everyone wants to have the money they are owed available to them as soon as possible. As such, products that allow quick access to direct deposits appeal to customers across the economic spectrum.
To get the Insider POV, PYMNTS spoke with Ben Mendelsohn, director of product management at Fifth Third Bank, to learn more about how gig workers and others benefit from faster deposits.
How Early Wage Access Can Equal Loyalty
The business world has transformed in the last few years as the pandemic spurred a move away from centralized teams and toward a more agile, global workforce. Now inflation is straining many workers’ budgets. The need for greater flexibility and ease in paying workers has never been greater.
In recent years, more employers and third-party payors have adopted programs that allow employees to receive their earned wages on the same day they perform the work. To build loyalty and retain talent, providing early wage access and prompt payment can mean the difference between success and failure for employers.
To learn more about the benefits of early wage access, read the Tracker’s PYMNTS Intelligence.
About the Tracker
The “Money Mobility Tracker®,” a collaboration with Ingo Money, examines the value of early wage access for reducing employee turnover, fostering employee and customer loyalty and helping consumers hold their own against inflation.
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