An Irish start-up called Pulsate plans to use the marketing potential of Apple’s indoor wireless indoor technology iBeacon. Among the first brands to try the technology in Ireland is Heineken, according to SiliconRepublic.
The new company wants to focus on bringing iBeacon technology to large retailers, as well as venues and transport providers.
“We're taking technology that's typically only used in the virtual world, and applying it to a channel that represents 90pc of retailers’ revenue - the physical world - and that's where it starts to get interesting" Patrick Leddy who leads the start-up said. “From there the retailer can segment, automate and personalise every communication sent by the platform. Customers can even reply, forming a direct dialogue between the retailer and customer.”
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