marketing

What Google Search’s New AI Mode Means for B2B Discovery
What Google Search’s New AI Mode Means for B2B Discovery
May 26, 2026  |  B2B Payments

Google made its trillions by transforming how information was organized and monetized, online. And the California tech giant is trying to do the same thing...

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Salesforce CEO Defends AI Ads as Standard Tech Marketing
Salesforce CEO Defends AI Ads as Standard Tech Marketing
May 22, 2026  |  Artificial Intelligence

Salesforce is promoting in its marketing content artificial intelligence (AI) features that are not yet fully deployed by its clients, Bloomberg reported Friday (May 22). For...

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When Everything Looks Like AI, Being Real Becomes the Advantage
When Everything Looks Like AI, Being Real Becomes the Advantage
April 08, 2026  |  Artificial Intelligence

Cookware brand Le Creuset paid a digital video artist to spend days shooting and hand-editing footage frame by frame. When the video went live, the...

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Beauty Industry Gets Its AI Makeover
Beauty Industry Gets Its AI Makeover
November 12, 2025  |  Retail

From foundation matching and real-time consultations to generative marketing and supply chain forecasting, artificial intelligence (AI) is getting integrated into nearly every part of the...

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OpenAI Searching for Ad Chief to Bolster Monetization
OpenAI Searching for Ad Chief to Bolster Monetization
September 25, 2025  |  Artificial Intelligence

OpenAI is reportedly seeking someone to help carry out its monetization plans. Fidji Simo, the artificial intelligence (AI) startup’s new CEO of applications, has been...

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Pinterest and Instacart Form Deal Enabling Shoppable Ads
Pinterest and Instacart Form Deal Enabling Shoppable Ads
June 16, 2025  |  Partnerships

Pinterest ads will become directly shoppable via Instacart under a new retail media collaboration between the two companies. This collaboration will enable Pinterest users to complete a purchase...

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PayPal Turns Online Ads Into ‘Buy Now Opportunities’
PayPal Turns Online Ads Into ‘Buy Now Opportunities’
June 16, 2025  |  eCommerce

PayPal says it has developed a way to turn online ads into merchant storefronts. “Storefront Ads” uses PayPal’s transaction graph and payment rails to turn...

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DoorDash Buys Symbioysis to Bolster Billion-Dollar Ad Business
DoorDash Buys Symbioysis to Bolster Billion-Dollar Ad Business
June 11, 2025  |  Partnerships

DoorDash will pay $175 million to purchase advertising tech company Symbiosys. The acquisition was announced Wednesday (June 11) as part of a larger update on...

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Digital Fatigue Drives Brands to AI, Says Hightouch CEO
Digital Fatigue Drives Brands to AI, Says Hightouch CEO
June 11, 2025  |  Artificial Intelligence

The pressure is on marketing teams today drive digital success without delivering spam. Against a backdrop of digital saturation, where inboxes are bombarded and brand...

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