marketing

Report: Amazon and Apple Considering Increasing Ad Spending on X
Report: Amazon and Apple Considering Increasing Ad Spending on X
January 30, 2025  |  Business

Amazon and Apple are reportedly considering increasing their ad spending on social media platform X. Amazon is looking to spend “considerably more” after pulling much of its advertising...

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Expert: Starbucks Faces Tension Between Pulling Back on Promos and Aggressive Marketing Efforts
Expert: Starbucks Faces Tension Between Pulling Back on Promos and Aggressive Marketing Efforts
January 27, 2025  |  Earnings

Ahead of Starbucks’ first-quarter earnings call on Tuesday (Jan. 28), company officials are taking steps to address declining sales and traffic with a series of...

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How to Make the Payments Experience Disappear
How to Make the Payments Experience Disappear
January 21, 2025  |  Artificial Intelligence

Money rarely sits still, and in the world of payments technology, artificial intelligence (AI) is emerging as a driver of innovation.  “My vision for the...

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Digitizing the B2B Payments Landscape Starts With … Sales?
Digitizing the B2B Payments Landscape Starts With … Sales?
January 14, 2025  |  B2B Payments

The digitization of the B2B landscape is looking like an increasingly inevitable one. But in the near-term, the success of operational modernizations, including key B2B...

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How Digital Engagement is Reshaping the $320 Billion Food Service Industry
How Digital Engagement is Reshaping the $320 Billion Food Service Industry
January 13, 2025  |  Retail

For Mani Kulasooriya, co-founder and CEO of Cut+Dry, an eCommerce and advertising platform for independent food service distributors and manufacturers, digital engagement is impacting the...

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Was Your Favorite Holiday Tradition Once a Marketing Campaign?
Was Your Favorite Holiday Tradition Once a Marketing Campaign?
December 21, 2024  |  Retail

From candy canes to Christmas cards, the year-end holiday season is steeped in traditions that often feel timeless. Yet, many of these cherished customs can...

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Full Glass Wine Co. Drives Growth With Digital DTC Experience
Full Glass Wine Co. Drives Growth With Digital DTC Experience
December 17, 2024  |  Retail

In the wine retail industry, where tradition blends with innovation, Full Glass Wine Co. is changing how consumers discover and purchase wine. Founded in 2023,...

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AI Rewrites the Ticket for Car Sales
AI Rewrites the Ticket for Car Sales
December 03, 2024  |  Artificial Intelligence

Dealers are letting artificial intelligence (AI) take the wheel in reshaping how Americans shop for cars, steering buyers from smart ads to digital showrooms. Car...

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OpenAI Reportedly Weighing Ad Revenue Model in Addition to AI Products
OpenAI Reportedly Weighing Ad Revenue Model in Addition to AI Products
December 02, 2024  |  Artificial Intelligence

Will OpenAI combine advertising with its artificial intelligence (AI) offerings? It’s something the company is considering as it searches for new revenue streams, Chief Financial Officer Sarah...

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