marketing

70% of Growing SMBs Increase Consumer Outreach

70% of Growing SMBs Increase Consumer Outreach
70% of Growing SMBs Increase Consumer Outreach
February 19, 2025  |  SMBs

Small to medium-sized business (SMB) owners face a challenging landscape where larger, wealthier competitors dominate the economy. Get the Full Story Complete the form to...

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63% of Small Businesses Bet Big on Word of Mouth for New Customers
63% of Small Businesses Bet Big on Word of Mouth for New Customers
February 17, 2025  |  SMBs

Small- to medium-sized businesses (SMBs) make up most of all U.S. businesses, and each business is as different as its owner. Get the Full Story...

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Report: Amazon and Apple Considering Increasing Ad Spending on X
Report: Amazon and Apple Considering Increasing Ad Spending on X
January 30, 2025  |  Business

Amazon and Apple are reportedly considering increasing their ad spending on social media platform X. Get the Full Story Complete the form to unlock this article and enjoy...

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Expert: Starbucks Faces Tension Between Pulling Back on Promos and Aggressive Marketing Efforts
Expert: Starbucks Faces Tension Between Pulling Back on Promos and Aggressive Marketing Efforts
January 27, 2025  |  Earnings

Ahead of Starbucks’ first-quarter earnings call on Tuesday (Jan. 28), company officials are taking steps to address declining sales and traffic with a series of...

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How to Make the Payments Experience Disappear
How to Make the Payments Experience Disappear
January 21, 2025  |  Artificial Intelligence

Money rarely sits still, and in the world of payments technology, artificial intelligence (AI) is emerging as a driver of innovation.  Get the Full Story...

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Digitizing the B2B Payments Landscape Starts With … Sales?
Digitizing the B2B Payments Landscape Starts With … Sales?
January 14, 2025  |  B2B Payments

The digitization of the B2B landscape is looking like an increasingly inevitable one. But in the near-term, the success of operational modernizations, including key B2B...

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How Digital Engagement is Reshaping the $320 Billion Food Service Industry
How Digital Engagement is Reshaping the $320 Billion Food Service Industry
January 13, 2025  |  Retail

For Mani Kulasooriya, co-founder and CEO of Cut+Dry, an eCommerce and advertising platform for independent food service distributors and manufacturers, digital engagement is impacting the...

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Was Your Favorite Holiday Tradition Once a Marketing Campaign?
Was Your Favorite Holiday Tradition Once a Marketing Campaign?
December 21, 2024  |  Retail

From candy canes to Christmas cards, the year-end holiday season is steeped in traditions that often feel timeless. Get the Full Story Complete the form...

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