marketing

Making Sense of B2B2C Marketing’s Growing Role Across Connected Commerce

Making Sense of B2B2C Marketing’s Growing Role Across Connected Commerce
Making Sense of B2B2C Marketing’s Growing Role Across Connected Commerce
October 11, 2024  |  Partnerships

Business-to-business-to-consumer (B2B2C) marketing may look like a word salad at first glance. Get the Full Story Complete the form to unlock this article and enjoy...

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Simon Wants Gen Z to Heed Call of the Mall
Simon Wants Gen Z to Heed Call of the Mall
September 30, 2024  |  Retail

Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. Get the Full Story Complete the form to unlock this article...

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Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments
Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments
September 27, 2024  |  Amazon

Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier...

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Amazon Accused in Suit of Touting American Eagle Knock-Offs
Amazon Accused in Suit of Touting American Eagle Knock-Offs
September 26, 2024  |  Retail

American Eagle Outfitters has reportedly filed a trademark infringement suit against Amazon. Get the Full Story Complete the form to unlock this article and enjoy...

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How AI, Personalization and Instant Engagement Are Transforming B2B Marketing
How AI, Personalization and Instant Engagement Are Transforming B2B Marketing
September 26, 2024  |  B2B Payments

When technology advances, everything changes. And that couldn’t be truer across the B2B landscape — particularly when it comes to marketing. Get the Full Story...

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Vroom Completes Business Wind-Down; Shifts Focus to Core Assets
Vroom Completes Business Wind-Down; Shifts Focus to Core Assets
September 23, 2024  |  Transportation

In a move to redefine its future, used car digital marketplace Vroom on Tuesday (Sept. 23) said it completed the wind-down of its eCommerce and...

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Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
September 20, 2024  |  Retail

Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching.  Get the Full Story...

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HubSpot Taps AI to Personalize Campaigns as Marketers Adopt Tech
HubSpot Taps AI to Personalize Campaigns as Marketers Adopt Tech
September 19, 2024  |  Artificial Intelligence

The marketing technology sector is shifting, with companies racing to integrate artificial intelligence (AI). Get the Full Story Complete the form to unlock this article...

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