TikTok CEO Shou Zi Chew testified before the House Committee on Energy and Commerce for about five hours on Thursday (March 23). Throughout the hearing,...
Binance is facing a criminal complaint in France for its social media marketing. Filed by crypto investors, the complaint accuses the crypto exchange of misleading...
Regulators in the U.S., the U.K. and the EU have each recently called for a crackdown on digital ads targeting kids, blaming big tech for...
Two years in, and data privacy’s seismic shift — with California at its epicenter — may upend the way retailers close the deal. As noted...
In 1937, the “world’s greatest salesman,” Elmer Wheeler, shot to fame and fortune with a marketing book and quip “Don’t Sell the Steak — Sell...
Publicis Groupe, a French advertising holding company, has acquired Profitero, an eCommerce software company providing brand analytics, a report Tuesday (May 3) from The Wall...
For a company that was so popular during the height of the pandemic that customers were willing to wait a month or more for delivery...
When it comes to social commerce, Chipotle is turning to those who know the space best: influencers. The brand announced on Thursday (Sept. 9) that...
Parents are poised to spend an average of $850 on school supplies as their children head back to class after a year of lockdowns and...