marketing

French Advertising Company Publicis Buys eCommerce Analytics Firm Profitero
French Advertising Company Publicis Buys eCommerce Analytics Firm Profitero
May 03, 2022  |  Acquisitions

Publicis Groupe, a French advertising holding company, has acquired Profitero, an eCommerce software company providing brand analytics, a report Tuesday (May 3) from The Wall...

READ MORE >
‘And Just Like That’, Peloton Ups Its Brand Protection Game With Viral Chris Noth Ad
‘And Just Like That’, Peloton Ups Its Brand Protection Game With Viral Chris Noth Ad
December 14, 2021  |  Retail

For a company that was so popular during the height of the pandemic that customers were willing to wait a month or more for delivery...

READ MORE >
Chipotle Parlays Loyalty Into Marketing With ‘Creator Class’
Chipotle Parlays Loyalty Into Marketing With ‘Creator Class’
September 09, 2021  |  Social Commerce

When it comes to social commerce, Chipotle is turning to those who know the space best: influencers. The brand announced on Thursday (Sept. 9) that...

READ MORE >
Arteza: How BNPL is Helping Parents, Students Pay for Back-to-School Supplies
Arteza: How BNPL is Helping Parents, Students Pay for Back-to-School Supplies
September 07, 2021  |  Buy Now Pay Later

Parents are poised to spend an average of $850 on school supplies as their children head back to class after a year of lockdowns and...

READ MORE >
Buy Now, Pay Later Plans Help Parents Stock Up on Back-to-School Necessities
Buy Now, Pay Later Plans Help Parents Stock Up on Back-to-School Necessities
September 03, 2021  |  Buy Now Pay Later

The United States economy is showing signs of recovery with consumer confidence on the rise, but shoppers are still not going back to their 2020...

READ MORE >
SundaySky Uses Video And Data To Amp Up Grocery Content
SundaySky Uses Video And Data To Amp Up Grocery Content
March 17, 2021  |  Retail

As consumers’ lives have moved increasingly online in the past year, causing them to seek web solutions for formerly in-person activities, grocery retailers have had...

READ MORE >
Just Do It: Brands Can Take D2C Page From Nike
Just Do It: Brands Can Take D2C Page From Nike
March 01, 2021  |  Retail

There have been lots of direct-to-consumer plays in the last year, most of them out of big consumer packaged goods (CPG) companies: Mars, Pepsi, Coca-Cola,...

READ MORE >
Positive Developments In Retail Earnings, Marketing Strategies 
Positive Developments In Retail Earnings, Marketing Strategies 
February 16, 2021  |  Today In Data

Digital automotive marketplace CarGurus reported in its recent financial results that its revenues have almost completely recovered to pre-pandemic levels, while consumer goods company Newell Brands said that many of...

READ MORE >
Expedia Asks: Why Work From Home When You Could Work From Here?
Expedia Asks: Why Work From Home When You Could Work From Here?
December 14, 2020  |  Travel Payments

One of the world’s largest travel websites has launched a dual-pronged promo to get record numbers of people who are currently working remotely to think...

READ MORE >