marketing

DOJ Announces Sentencing in Former Outcome Health Executives’ Fraud Convictions

DOJ Announces Sentencing in Former Outcome Health Executives’ Fraud Convictions
DOJ Announces Sentencing in Former Outcome Health Executives’ Fraud Convictions
July 01, 2024  |  Legal

The Department of Justice (DOJ) has announced the sentences handed down to three former executives of Chicago-based health technology startup Outcome Health, who were convicted on...

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Toys R Us AI Commercial Signals Shift in Retail Marketing
Toys R Us AI Commercial Signals Shift in Retail Marketing
June 28, 2024  |  artificial intelligence

Toys R Us has unveiled what it claims is the first-ever brand film using OpenAI’s new text-to-video tool, Sora. Get the Full Story Complete the...

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CMOs Discover GenAI as Market Research Tool
CMOs Discover GenAI as Market Research Tool
June 24, 2024  |  Data

According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small...

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Online Merchants Scramble as Google’s AI Overviews Shakes Up SEO
Online Merchants Scramble as Google’s AI Overviews Shakes Up SEO
June 21, 2024  |  eCommerce

Google’s recent rollout of AI Overviews (AIOs) in U.S. search results has sent shockwaves through the eCommerce industry, prompting online retailers to reevaluate their search...

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LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
June 20, 2024  |  Retail

LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping...

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Tech Giants’ AI Audio Revolution: A Boon for Business?
Tech Giants’ AI Audio Revolution: A Boon for Business?
June 20, 2024  |  artificial intelligence

Google DeepMind’s latest trick? Giving artificial intelligence (AI)-generated videos a voice. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
June 14, 2024  |  Google

A judge denied Google’s motion to end U.S. antitrust regulators’ case focusing on its digital advertising. Get the Full Story Complete the form to unlock this...

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Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
June 13, 2024  |  Retail

As convenience retailers compete for consumers’ loyalty, major players are leveraging shopper data to personalize their messaging, looking to drive deeper connections. Get the Full...

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Intuit to Preview AI-Powered Marketing Tools 
Intuit to Preview AI-Powered Marketing Tools 
June 13, 2024  |  artificial intelligence

Intuit, the maker of TurboTax, Credit Karma, QuickBooks and Mailchimp, will preview a new artificial intelligence (AI) system designed to help businesses increase revenue through...

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