marketing

Super Bowl Commerce Preview: Avocados, Spiteful Beer And A $6M Thank-You
Super Bowl Commerce Preview: Avocados, Spiteful Beer And A $6M Thank-You
February 01, 2020  |  Retail

The Super Bowl is nearly upon us – the Kansas City Chiefs are headed to their first “big game” in 50 years to take on...

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Lyft To Lay Off ~90 Sales And Marketing Employees
Lyft To Lay Off ~90 Sales And Marketing Employees
January 29, 2020  |  Ridesharing

Lyft announced upcoming job cuts on Wednesday (Jan. 29) as part of what it termed a “corporate restructuring.” The change comes as the ridesharing service...

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The Lunar New Year Commerce Explosion Hits China (And Beyond)
The Lunar New Year Commerce Explosion Hits China (And Beyond)
January 24, 2020  |  Commerce

In 2019, Chinese consumers spent $149 billion across the Chinese New Year holiday, according to China’s Ministry of Commerce — a sum widely expected to...

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Deep Dive: How Not To Lose A Bundle On Bundled Taxes
Deep Dive: How Not To Lose A Bundle On Bundled Taxes
December 30, 2019  |  Next-Gen Sales Tax

Merchants frequently package products together into eye-catching bundles, selling everything from laptops with preloaded software to charcuterie gift baskets. Bundling can give customers an array...

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Shattered Glass Incident Drives 200K+ Pre Orders For Tesla Cybertruck
Shattered Glass Incident Drives 200K+ Pre Orders For Tesla Cybertruck
November 25, 2019  |  Retail

Days after shattered glass embarrassed Tesla at the launch of its so-called “cybertruck,” the pre-orders are rolling in — some 200,000 as of midday Monday (Nov....

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What Grubhub, Uber Can Teach CUs About Loyalty and Rewards
What Grubhub, Uber Can Teach CUs About Loyalty and Rewards
November 25, 2019  |  Credit Unions

Credit unions (CUs) are unique among financial institutions (FIs) for the sense of loyalty they inspire among their members. PYMNTS’ Credit Union Innovation Index found...

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Shattered Glass: The Tesla Cybertruck And Other Product Launch Stunts/#FAILS
Shattered Glass: The Tesla Cybertruck And Other Product Launch Stunts/#FAILS
November 23, 2019  |  Retail

It wasn’t supposed to happen that way. That’s the thought that came to mind this week in the PYMNTS Bureau of Failed and Less-than-Stellar Product...

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Can AI Pass The Nike Test?
Can AI Pass The Nike Test?
November 20, 2019  |  Innovation

There is often a significant gap between efficiency and creativity, and that’s playing out now in the world of artificial intelligence (AI), and could have...

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An Instabrand’s Innovation Journey Into Experiential Wellness
An Instabrand’s Innovation Journey Into Experiential Wellness
November 18, 2019  |  Retail

As of 2019, tea cleanses or tea detoxes are a fairly well-known phenomenon. Odds are good that if one heads to their social media feed...

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