marketing

How GenAI is Reshaping eCommerce and Consumer Trust

How GenAI is Reshaping eCommerce and Consumer Trust
How GenAI is Reshaping eCommerce and Consumer Trust
July 05, 2024  |  Artificial Intelligence

In the bustling digital marketplace of 2024, a new currency is emerging: content. Get the Full Story Complete the form to unlock this article and...

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DOJ Announces Sentencing in Former Outcome Health Executives’ Fraud Convictions
DOJ Announces Sentencing in Former Outcome Health Executives’ Fraud Convictions
July 01, 2024  |  Legal & Regulation

The Department of Justice (DOJ) has announced the sentences handed down to three former executives of Chicago-based health technology startup Outcome Health, who were convicted on...

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Toys R Us AI Commercial Signals Shift in Retail Marketing
Toys R Us AI Commercial Signals Shift in Retail Marketing
June 28, 2024  |  Artificial Intelligence

Toys R Us has unveiled what it claims is the first-ever brand film using OpenAI’s new text-to-video tool, Sora. Get the Full Story Complete the...

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CMOs Discover GenAI as Market Research Tool
CMOs Discover GenAI as Market Research Tool
June 24, 2024  |  Data & Research

According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small...

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Online Merchants Scramble as Google’s AI Overviews Shakes Up SEO
Online Merchants Scramble as Google’s AI Overviews Shakes Up SEO
June 21, 2024  |  eCommerce

Google’s recent rollout of AI Overviews (AIOs) in U.S. search results has sent shockwaves through the eCommerce industry, prompting online retailers to reevaluate their search...

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LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
June 20, 2024  |  Retail

LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping...

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Tech Giants’ AI Audio Revolution: A Boon for Business?
Tech Giants’ AI Audio Revolution: A Boon for Business?
June 20, 2024  |  Artificial Intelligence

Google DeepMind’s latest trick? Giving artificial intelligence (AI)-generated videos a voice. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
June 14, 2024  |  Google

A judge denied Google’s motion to end U.S. antitrust regulators’ case focusing on its digital advertising. Get the Full Story Complete the form to unlock this...

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