marketing

Consumers Unsure Whether to Trust Luxury eCommerce Platforms

Consumers Unsure Whether to Trust Luxury eCommerce Platforms
Consumers Unsure Whether to Trust Luxury eCommerce Platforms
April 15, 2024  |  Retail

Luxury shoppers may be willing to shell out quite a lot online for high-quality products, but only if they can trust that they are getting...

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Microsoft Pushes LinkedIn Further Into the Connected Economy
Microsoft Pushes LinkedIn Further Into the Connected Economy
April 05, 2024  |  Connected Economy

LinkedIn has long been a fundamental part of the B2B economy, now topping 1 billion users. Now it’s showing signs of stepping further into the...

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Messaging Platform Telegram Pivots to Crypto Payments for Ads 
Messaging Platform Telegram Pivots to Crypto Payments for Ads 
April 03, 2024  |  Cryptocurrency

Throughout nearly their entire history, cryptocurrencies have represented the archetypal innovation in search of a problem. And while they’ve succeeded as an unregulated store of value, as...

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Social Commerce Platform Flip Raises $144 Million, Adds AI Advertising Engine
Social Commerce Platform Flip Raises $144 Million, Adds AI Advertising Engine
April 02, 2024  |  Social Commerce

Social commerce platform Flip has raised $144 million in a Series C funding round. Get the Full Story Complete the form to unlock this article and enjoy...

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Walgreens Taps Personalized Marketing to Reach Deal-Seeking Consumers
Walgreens Taps Personalized Marketing to Reach Deal-Seeking Consumers
March 28, 2024  |  Earnings

As economic pressures weigh on shoppers’ minds, Walgreens is leveraging its targeting capabilities to keep them engaged. Get the Full Story Complete the form to...

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As B2B Operations Digitize, Marketing Does Too: Enter the B2B Influencer 
As B2B Operations Digitize, Marketing Does Too: Enter the B2B Influencer 
March 25, 2024  |  B2B Payments

The consumerization of the B2B landscape has at its heart a central insight: people are people. Increasingly, they want the whole of their lives to...

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The Power of Precision: Driving Revenue From B2B Customer Data
The Power of Precision: Driving Revenue From B2B Customer Data
March 20, 2024  |  B2B Payments

The B2B landscape is a complex and multifaceted, but above all, it is incredibly valuable. There are trillions of dollars in play — representing a...

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Subscription Merchants Alienate Their Best Customers With Excessive Marketing
Subscription Merchants Alienate Their Best Customers With Excessive Marketing
March 15, 2024  |  Subscriptions

To maintain the loyalty of retail subscriptions’ best customers, PYMNTS Intelligence findings show, it is essential to maintain a light touch. Get the Full Story...

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