The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for...
This Women’s History Month, brands want to take the occasion to capture female shoppers’ spending, but some of their methods may be more effective —...
PayPal has named former Cash App and Afterpay marketing leader Geoff Seeley as its new chief marketing officer. Seeley will lead the global marketing team...
Generative AI Solutions has launched Revere, a new company dedicated to helping marketers shape perceptions of brands in a landscape that’s being redefined by generative artificial intelligence...
Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By...
Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t...
Verizon Communications has appointed former Peloton Chief Marketing Officer Leslie Berland as executive vice president and chief marketing officer. Effective Jan. 9, Berland will oversee Verizon’s global marketing...
Who doesn’t love a free sample? Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly...