The pressure is on marketing teams today drive digital success without delivering spam. Against a backdrop of digital saturation, where inboxes are bombarded and brand...
Grocery giant Lidl France, in collaboration with creative agency Marcel Worldwide, turned to generative artificial intelligence (GenAI) to power a viral marketing campaign. They deployed...
Google on Wednesday (May 21) unveiled a slew of artificial intelligence (AI)-powered tools to help brands drive growth in shopping and ad effectiveness. “The future...
Netflix is reportedly about to experiment with placing ads in the middle of its programming. The streaming service has created interactive “mid-roll” and pause ads...
Western Union is looking to grow its new Media Network business by partnering with Magnite, an independent sell-side advertising company. The financial services company will...
PayPal says it is adding new features to its buy now, pay later (BNPL) offering. To promote this new effort, the company announced Thursday (April...
If you ask any marketer to list four of the main challenges they face today, they will most likely say lack of staff, an insufficient...
Chief marketing officers (CMOs) are expanding their use of generative artificial intelligence (GenAI) beyond simple applications, seeking deeper integration for more business impact. However roadblocks...