Merchant Innovation

Walmart Launches Online Grocery Pick-up Service

Wal-mart is testing a new pick-up feature for online orders.

Walmart will be launching a brand new grocery format that would allow consumers to make online orders and drive up to the store, without leaving the car, and an associate will then deliver the groceries according to The City Wire.

"We know at Walmart our customers’ needs are changing. They want and need more shopping options and we have the means to give them low prices, wide assortments along with value and convenience in a seamless shopping experience,” Walmart spokeswoman Deisha Barnett told The City Wire.

Walmart tested this “Sonic-type” pick-up option for online orders in 11 stores in the U.S. with a 90 percent approval rating. However, with the success of the drive-through test, the company wants to consider stand-alone depots or modulars that are used as mini fulfillment centers for online grocery orders.

 

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