Mobile Commerce

edo Interactive Adds Dining Rewards Partner

edo Interactive, an advertising technology innovator, has announced a strategic partnership with Rewards Network — an operator of dining rewards programs — which allows the duo to team up on card-linked offers.

The multi-year partnership will enable the marketing of Rewards Network’s 11,000 participating restaurants to more than 40 million cardholders in edo’s Prewards network. Using edo’s patented card-linked technology, cardholders are automatically enrolled in the Prewards program through their own bank’s credit or debit cards. The rewards can be accessed using desktop, tablet or mobile. The card-linking technology also allows those cardholders to redeem discounts that are tailored to their spending habits.

“We are delighted to partner with Rewards Network to provide our Prewards members with cash back for everyday dining purchases. Rewards Network has an incredible stable of participating restaurants across the country,” said Souheil Badran, CEO of edo Interactive.

Working with Rewards Network’s dinning programs, which includes thousands of restaurants in the U.S, will also expand the networks reach for cardholders that are part of edo’s Prewards network. Rewards Network uses various channels to promote its restaurant partners, include email, mobile and social media.

“We’re excited to offer our dining program to edo’s millions of cardholders and to leverage edo’s technology to provide an easy, seamless way to drive consumers to our restaurants. Many of our restaurants are looking for ways to attract customers via mobile offers and edo’s platform provides a way to reach consumers while they are ‘on-the-go,’” said Dan Kazan, CEO of Rewards Network.

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