The battle for credit cardholder loyalty is being waged not just on the traditional fields of points and miles, but on the more personalized terrain...
The world of credit card rewards is getting a much-needed makeover. Forget the tired points-and-perks model. A new report from PYMNTS in collaboration with Banyan...
At the most basic level, retailers seek to change consumer behavior. They want to incentivize an individual to browse, to click, to find a promotion...
If a business doesn’t meet its customers’ needs, its competitors will be happy to. That’s increasingly the reality for businesses today. In an era where...
Card-linked offers — the coupon-like incentive programs that reward credit and debit card holders for using their cards — are highly popular with consumers who...
Consumers who use card-linked shopping offers, which provide special savings or rewards attached to a merchant or product, return for more — most do. But...
Recent announcements from some marquee names in financial services, and commercial partnerships, underscore the use of data, down to the consumer level, in crafting ever-more-relevant...
Card-linked offers — promotions intended to entice consumers to use their credit and debit cards — are incredibly popular with consumers. That is, once they...
Card-linked offers — those special promotions designed to encourage consumers to use their credit and debit cards at specific locations or for specific items —...