Getting A Piece Of The Trillion Dollar Commerce Pie

Collaborate to conquer. That’s what players seeking to seize their piece of the trillion dollar cross-border commerce pie are doing. Unilever’s products can reach rural China, Amazon will facilitate U.S. food exports to China and Alibaba will make eCommerce efficient in Singapore. The August X-border Optimization Tracker looks at such key deals, profiles five new player additions and updates four existing profiles.

The X-Border Payments Optimization Tracker™ powered by and Digital River, is a repository of key global payment service providers in six categories: Payment Methods, Geographies, Developer Tools, Risk & Compliance, Fraud Tools, and Omnicommerce.


  • As global retail eCommerce will grow to become a trillion dollar market this year, companies are collaborating to conquer as much space of this canvas as they can.
  • Notable deals included Unilever China’s tie up with Alibaba to expand its distribution chain and Amazon’s partnership with the U.S. Department of Agriculture to promote American exports
  • A look at bitcoin’s place in cross-border commerce.

Player Updates

  • In this issue, we’ve profiled 45 global payment service providers, including five additions to the Tracker: Abilipay, AlliedWallet, dialXS, Bango and MasterCard.
  • We also provided payment methods information for four players: Alipay, CardinalCommerce, CyberSource, and Elavon.


Cross-border eCommerce, at least from the consumer trust perspective still remains like it was in the very early days of the Web: new, untested and unproven. Merchants need a thorough reading of the market to march on and take on the $300 billion opportunity. In this edition we discuss the challenges in integrating omnichannel with cross-border commerce.



Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

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