Getting A Piece Of The Trillion Dollar Commerce Pie

Collaborate to conquer. That’s what players seeking to seize their piece of the trillion dollar cross-border commerce pie are doing. Unilever’s products can reach rural China, Amazon will facilitate U.S. food exports to China and Alibaba will make eCommerce efficient in Singapore. The August X-border Optimization Tracker looks at such key deals, profiles five new player additions and updates four existing profiles.

The X-Border Payments Optimization Tracker™ powered by and Digital River, is a repository of key global payment service providers in six categories: Payment Methods, Geographies, Developer Tools, Risk & Compliance, Fraud Tools, and Omnicommerce.


  • As global retail eCommerce will grow to become a trillion dollar market this year, companies are collaborating to conquer as much space of this canvas as they can.
  • Notable deals included Unilever China’s tie up with Alibaba to expand its distribution chain and Amazon’s partnership with the U.S. Department of Agriculture to promote American exports
  • A look at bitcoin’s place in cross-border commerce.

Player Updates

  • In this issue, we’ve profiled 45 global payment service providers, including five additions to the Tracker: Abilipay, AlliedWallet, dialXS, Bango and MasterCard.
  • We also provided payment methods information for four players: Alipay, CardinalCommerce, CyberSource, and Elavon.


Cross-border eCommerce, at least from the consumer trust perspective still remains like it was in the very early days of the Web: new, untested and unproven. Merchants need a thorough reading of the market to march on and take on the $300 billion opportunity. In this edition we discuss the challenges in integrating omnichannel with cross-border commerce.



Featured PYMNTS Study:

More than 63 percent of merchant service providers (MSPs) want to overhaul their core payment processing systems so they can up their value-added services (VAS) game. It’s tough, though, since many of these systems date back to the pre-digital era. In the January 2020 Optimizing Merchant Services Playbook, PYMNTS unpacks what 200 MSPs say is key to delivering the VAS agenda that is critical to their success.

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