Merchant Innovation

Intuit Partnerships Aimed At Simplifying Online Retail

Intuit has secured two new partnerships aimed at helping its merchant community get their business needs done in a quicker, more seamless manner.

The first of the partnerships Intuit announced yesterday (March 12) is with Shopify — a commerce platform. The new deal between the two companies will allow merchants to integrate the power of QuickBooks into Shopify’s commerce offerings when it comes to automating the sales process.

“Delivering a seamless integration between QuickBooks Online and Shopify makes it easy for businesses to automatically reconcile sales data,” Avi Golan, vice president and general manager of the Intuit Developer Group, said in a company news release. “This is the latest example of how we’ve turned QuickBooks Online into the world’s leading small business cloud platform, delivering an ecosystem of integrated tools and services. We want to empower business owners to spend less time balancing the books and more time focused on what they love about running their business.”

The other partnership announced by Intuit yesterday was with Bigcommerce, which is aimed at bringing an easier accounting and bookkeeping solution for businesses that sell online.

“Bigcommerce is focused on bringing e-commerce to every retail business owner, and we’re always looking for partners who share our vision, easily integrate with our open platform, and bring best-in-class expertise to our merchants” Melanie Kalemba, senior vice president of sales and strategic business development at Bigcommerce, said in a company news release. “The retail industry functions online, in physical stores and everywhere in between. Together with Intuit, we’re working to connect those channels to make business more efficient.”

The perks of integrating both these services with Intuit’s offerings are expected to include: seamless data updates (no more manual data reconciliation), improved sales transaction accuracy, and the ability to provide QuickBook online users an up-to-date-view of its business performance. All of these features combined are expected to bring about a more seamless experience for the merchant’s back-end of the business.

“Merchants taking advantage of this integration will save time once spent on accounting, and will be able to keep their focus on running their business,” Golan said.


Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

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