Intuit has finally found a buyer for its small business software Demandforce.
Although it’s been five months since the company announced its plans to divest the online marketing and communication software business, the firm finally revealed late last week (Jan. 15) that the California-based company would be selling off the business to Internet Brands, an online media and software services company.
“Demandforce’s success in health-related categories, including medical and dental practices, aligns strategically with Internet Brands’ intense focus on the same target markets,” said Bob Brisco, CEO of Internet Brands. “We look forward to integrating Demandforce’s powerful platform and talented workforce with the Internet Brands portfolio to provide an enhanced experience for our customers.”
According to what was released in a news release about the deal, Demandforce will operate within Internet Brands’ market-leading Health portfolio.
“With Internet Brands’ deep vertical expertise, they clearly recognize the value of Demandforce and the opportunity in front of them and are committed to making the business successful for customers,” said Cameron Alder, general manager of Demandforce. “As we’ve said, selling the business frees Demandforce to reach its full potential.”
Intuit announced Aug. 20 its intent to sell off Quicken, its original accounting product. It was then that the firm revealed Quicken wasn’t going along on its own; QuickBase and Demandforce were also going up on the block.
According to what Intuit said at the time, it was pursuing the separation so that it could better “focus on and invest in businesses that strengthen the ecosystem and align with two strategic goals: to be the operating system behind small business success and to do the nations’ taxes in the U.S. and Canada.”
Intuit introduced Quicken in 1984, and it was Intuit’s core product for a long time. The highly successful program even beat out the Microsoft equivalent during the same time period. The other two programs — QuickBase and Demandforce — were more recent products; the firm snapped up Demandforce about three years ago.